RUBRIK VOLUME 130 :
 
o BUSINESS UPDATES
o BUSINESS MATCHING
o PROYEK MANUFAKTUR
o TENDER UPDATES RAG
o ACADEMY
 
ACADEMY
Project Business Development Series Halaman 5 — Promote Capability
Jangan Hanya Menjual Produk — Tunjukkan Solusi

Perusahaan proyek perlu dikenal karena kemampuannya menyelesaikan kebutuhan.

Yang perlu dikomunikasikan bukan hanya nama perusahaan, tetapi:

PRODUCT & SERVICES • TECHNOLOGY • ENGINEERING CAPABILITY • MANUFACTURING CAPABILITY • CERTIFICATION • PROJECT EXPERIENCE • COMPETITIVE ADVANTAGE

Promosi dapat dilakukan melalui company profile, website, bulletin, Technology/Product Sheet, forum industri, seminar, Technology Presentation, Project Visit maupun digital knowledge.

Pertanyaan utama yang harus dapat dijawab perusahaan adalah:


WHAT PROJECT PROBLEM CAN WE SOLVE?


Promosi yang baik membuat perusahaan dikenal sebelum kebutuhan procurement muncul.







ALUR

CAPABILITY → EXPOSURE → AWARENESS → CREDIBILITY → CONSIDERATION

LEARNING POINT

JANGAN MENUNGGU DIPANGGIL TENDER UNTUK MULAI MEMPERKENALKAN PERUSAHAAN.







INDEKS RAG

ID: TA-PBD-05
WHAT: Project Capability Marketing
NEED: Visibility & Credibility
ACTION: Package Capability → Publish → Present → Engage
OUTPUT: Project Relevant Exposure
KEYWORDS: company capability, technology promotion, project marketing, engineering solution

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